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When it comes to digital marketing, web design is of the utmost importance. This is usually the first point of contact for new customers. There are many components of successful design, all leading to a user-friendly site with maximum conversion opportunities. Some aspects to consider, include having a brand logo, using appropriate colors, and easy to read font.
If a potential customer cannot easily navigate a website, then they are likely to leave and head to a competitor. To ensure this doesn't happen, certain aspects have to be considered, particularly loading speed. The use of flashing images and too many videos should be avoided as these are known to slow loading times. A clear and conspicuous menu should lead customers to their intended page.
Having a great web design can still fall at the last hurdle of digital marketing if it is not optimized for search engines. This is a specialist area, but the basics can be mastered by some research. High-quality content is at the heart of optimization, and each article should be in-depth, of a decent length to show authority and have captivating images. Duplicate material will not be ranked highly in the search engine result pages.
A good example is CanadaCasino.ca, which makes use of SEO to create more traffic to its page.
The combination of excellent web design and carefully targeted digital marketing can lead to more sales and customer interaction. Creating an email list is a recommended strategy to maintain brand awareness.